Designing Structural
Innovation

We design, build and launch structural innovations with the potential to make our markets more inclusive. When we identify an innovation that can address gaps in the market and create a structural change that can scale to the magnitude of the problem but there is no other innovator to move it forward, we create the product through a 5 step process which culminates in a launch strategy that optimizes the likelihood of uptake while ensuring fidelity to mission.

Goal

design
structural
innovations

When Economic Architecture identifies a structural innovation that could address a problem of historic proportions, but there is no other innovator to move it forward, Economic Architecture may give itself permission to design, build and launch the innovation.

objective 1

Identify
potential for
Innovation

Our first objective is to design a structural innovation with the potential to change the strategic landscape for market participants to create impact at the magnitude of the problem.

Objective 2

Build structural innovation

Our second objective is to build the innovation to offer key stakeholders an economically and strategically superior value proposition. This is an iterative process, engaging key stakeholders to ensure that the economic, strategic and operational needs are built into the innovation.

Objective 3

strategy
that optimizes
the probability

Our third objective is to launch the innovation with a strategy that optimizes the probability of uptake required to address the structural failing in the market while maintaining fidelity to mission

Plan

design,
develop,
launch

Each of these three objectives is woven through a five-step design, develop and launch process.

PROJECT H2O

Innovative liquidity insurance product to help homeowners who experience a short term hardship

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Foster

We foster a new generation of structural innovations by collaborating with innovators across the country to bring structural innovations to fruition. Through an intensive mapping exercise we find the issues most prevalent in communities and open a collaborative challenge that brings together innovations aimed at the issue.

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Understanding

We drive a growing awareness and understanding of when and how to (re)design the market to improve people’s lives. Through deep research and our learnings from our collaborative challenges and design studio we are able to bridge the gaps between the problems, the solutions, and the need for these solutions.

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